Shopper marketing is about more than just shoppers
It’s about understanding the trade, the retailers, brands, consumers and shoppers – and knowing how to make everything work together so that in the instant someone is thinking about which product to choose, the answer is always yours.
Here at Mesh, we specialise in bringing brands to life throughout the entire shopper journey – whether that’s in multiple grocery, independents, cash & carry, online or on-the-go.
Here's how we do it.
What makes us tick?
We’ve built our agency around delivering for our clients – be that by working to tight deadlines, tight budgets or just producing amazing commercially viable creative time after time. With almost half of our account team having client-side experience, we understand your pressures, your deadlines and the balance between building a brand and driving sales and revenue.
And as our Retail, Digital and Insights teams have a wide range of experience across different trading environments and sectors, it means we’re able to find solutions to your problems faster and explore untapped opportunities sooner.
What sort of experience are you looking for in an agency?
Experience: After starting agency side and becoming Associate Director at Marketing Drive Worldwide, Chris went on to hold senior commercial and marketing positions at Coca-Cola Enterprises before returning to set up Mesh.
Coca-Cola Enterprises, Martini, Philips, Sony, Total, Whitbread, Zanussi.
Experience: Stewart started his career at IMP before becoming a director at Marketing Drive Worldwide, where he led the £2 million Total Petroleum account. A specialist in retail and FMCG, he later became client services director at Boy Meets Girl.
Previous clients: Daimler Chrysler, GSK, Pizza Hut, T-Mobile, Total Petroleum.
Experience: A specialist in FMCG brands, Toby started his career at Marketing Drive before becoming business director at Hicklin Slade and Partners. After leading various FMCG and drinks accounts including Coors Brewing and Diageo, he left to found Mesh.
Previous clients:Diageo, Coors Brewers, KP McVities, Whitbread Inns.
Experience: Starting her career as a structural 3D designer at FutureBrand, Laura went on to become a conceptual retail creative and copywriter at various agencies including Iris, Publicis Dialog and Marketing Drive Worldwide. Very much still hands-on, she works across our entire client list, and leads a team of over 25 creatives across our two sites.
Previous clients: Adidas, Anheuser Busch, Coca-Cola, Courvoisier, Chrysler Jeep, Department of Health, Disney, London Zoo, Lotto, Malibu, Michelin, Orange, Philips, Sony Ericsson.
Experience: The former marketing director of Britvic, ex-president of the Marketing Society and former chairman of the ISP, Andrew has also held senior positions at Unilever and HP Foods. As well as being a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, he now runs his own consultancy business.
Previous clients:Lea & Perrins, Fruit Shoot, Tango, Britvic, Purdeys, Robinsons, J2O, 7-Up, Pepsi.
Experience: Sara started her Marketing career at Mars Chocolate as the Grocery Senior Brand Manager. She then moved into the Mars Chocolate Trade Marketing team eventually becoming the Customer Marketing Controller for total Mars Chocolate UK. She now heads the Mesh Shopper and Trade Insights division and lectures in Shopper Marketing at the Lyon Business School.
Previous clients: Mars, Wrigley, Tesco, Booker, Esso, NCR.
12 of the UK’s Superbrands can’t be wrong*
Our shopper knowledge and unique approach has led to us working with some of the UK and Europe’s best-loved and best-known brands. They come to us not only for our shopper expertise but also for our wealth of experience across a variety of FMCG and retail sectors, including confectionery, soft drinks, alcohol, frozen foods, finance, restaurants and telecoms.
And while we can’t share the work or the names of our clients right here, we’d be happy to come in and take you through some case studies relevant to your category and discuss how we can help.
We understand the pressures brands face in their trading channels
Which is why our shopper marketing teams are asked to deliver within a wide variety client workstreams. Be that creating the insight and the mechanics that unlock incremental space – or even better slots. To working through payback and ROI expectations to ensure all channels and key influencers are supported with a rounded solution.
Our solutions vary but our thinking remains consistent – combining shopper and trading insights to help ensure your brands achieve current sales targets with brand-enriching initiatives.
We know how Technology affects how your shoppers shop
Whether it’s hunting for coupons, checking reviews, shopping 24/7 or making their voice heard globally, the fact is the modern shopper has gone digital. All the usual core requirements are still there, but now brands have to be smart online as well as in-store.
Our Digital division works across the whole digital and social media spectrum – from websites and digital vouchering to Facebook and Twitter – and know how to trigger the change in mindset from digital consumer to real life shopper.
We find shopper insights that trigger actions
Understanding what motivates shoppers and the importance of applying those insights continues to drive shopper – as well as customer – behaviours. So when we realised that existing research and conventional wisdom just wasn’t keeping pace with the rapid changes in technology, media and lifestyles, we created our own shopper insights division.
Whether you want brand or retailer specific insights delivered quickly and cost effectively, insights to help develop an effective ‘out-of-store’ media strategy, shoppers opinions to drive your trade sell-in or just help interrogating the wealth of information you have within your own business, give us a call.
If you’d like to know more about us, our work or what we could do for you and your brand, get in touch.
69 Monmouth Street, Covent Garden, London WC2H 9JW
Tel: 08700 600 347
5 The Old Brewery, High Court, The Calls, Leeds LS2 7ES
Tel: 0113 859 1830